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Brian Schwartz
Background

About

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Bio

I'm a UX and product design leader based in St. Louis with more than 20 years of experience across consulting, enterprise, startup, and SaaS environments. My recent work centers on enterprise platforms, design systems, and research for products that support complex operational decisions, all shaped by a front-end development background that still influences how I collaborate with engineering teams today.

That foundation spans UX research, service design, interaction design, product strategy, and branding, including years running an interactive agency. I think of design as both a systems problem and a craft, reducing friction and making tangled business logic feel understandable, without losing the intuitive touches and small visual moments that make a product feel good to use.

Leadership has been a constant part of that work, building design teams and driving cross-functional initiatives that turn ambiguous problems into practical product direction, from AI-powered platforms and enterprise systems to shipping production designs powered by agentic design. I also teach, as an instructor for Designlab's Vibe Coding Camp.

Outside of work, I live in a suburb of St. Louis. I spend my personal time coaching youth baseball, watching sports with my three sons and hanging out with my wife.

Education & Teaching

April 2026 · Magna Cum Laude

B.S. Applied Psychology

Emphasis in Media and Technology
University of Phoenix

2023

PepsiCo Leadership for Digital Professionals

The Wharton School
Aresty Institute of Executive Education

2023

Leading Highly Effective UX Teams

NN/g

1996–1999

Business

Emphasis in Marketing
University of Missouri, Columbia

October 2026 · Present

Instructor, Designlab

Vibe Coding Camp
Live course on shipping AI-built web apps with Claude Code, Supabase, and Vercel

View the course →

Skills

Research & Strategy
  • Field Research & Contextual Inquiry
  • Persona Creation & Journey Mapping
  • Stakeholder Interviews
  • Human-Centered Design
  • Design Thinking Facilitation
  • Usability Testing
Leadership & Collaboration
  • Design Team Leadership
  • Cross-functional Collaboration
  • DesignOps & Process Building
  • Developer Handoff & QA
  • Budget & Resource Management
  • Product Ownership
Design & Systems
  • Design System Creation
  • DesignOps
  • UI / Visual Design
  • Service Design
  • Mobile App Design (iOS / Android)
  • Interaction Design & Prototyping
Tools
  • Figma
  • Adobe Creative Cloud
  • Sketch
  • Analytics Packages
AI Tools
  • Claude / ChatGPT
  • Claude Code / Cursor
  • GitHub Copilot
  • Ollama

Industry Experience

  • Enterprise SaaS
  • Financial Services / Retirement
  • Consumer Packaged Goods
  • AI / ML Applications
  • CRM / Sales Tools
  • Healthcare / Public Health
  • Design Consulting
  • B2B SaaS Startups